Our Mission
Committed to Excellence
At Treteste GmbH, our mission is to empower organizations operating in the defense and security industry to successfully bring innovative technologies and solutions to market — and to ensure their long-term viability in a highly regulated, politically sensitive, and globally competitive environment.
We specialize in bridging the gap between technical innovation and commercial success, offering strategic guidance and operational support across the entire value chain. Our work is grounded in a deep understanding of the sector’s unique demands:
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Strict compliance and export control regulations
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Security and confidentiality requirements
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Complex procurement and tendering processes
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Long-term stakeholder relationships and geopolitical awareness
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Treteste GmbH is a Vienna-based consultancy with over 20 years of experience supporting leading companies in the defense and security sector. Our team combines expertise in international business development, supply chain architecture, and strategic marketing with a nuanced understanding of defense policy, procurement law, and global trade dynamics.
We operate at the intersection of industry, government, and technology, helping our clients navigate the challenges of entering new markets, scaling operations, and maintaining compliance across jurisdictions.
Our approach is collaborative, data-driven, and tailored to the realities of the defense ecosystem — where success depends not only on product excellence, but also on trust, transparency, and strategic alignment with national and international priorities.
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We are more than consultants — we are strategic partners committed to your success in one of the world’s most complex industries.
Our clients value us for our:
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Proven track record in defense and security markets
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Deep regulatory and geopolitical insight
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Global network of industry and government contacts
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Ability to translate innovation into market traction
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Discretion, integrity, and long-term commitment
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Our Services
Comprehensive
Performance
In the defense sector, marketing is not about mass appeal — it’s about credibility, precision, and alignment with institutional priorities.
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Strategic Marketing & Positioning
We help clients craft strategies that resonate with decision-makers in ministries, procurement agencies, and multinational alliances.
Our services include:
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In-depth market intelligence and competitor benchmarking
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Strategic brand development tailored to defense audiences
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Messaging frameworks aligned with national security narratives
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Design and execution of targeted campaigns across key regions
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Support for trade shows, exhibitions, and diplomatic outreach
Supply Chain Development & Optimization
Defense supply chains must be resilient, secure, and fully traceable. We design and optimize global supply networks that meet the highest standards of compliance, performance, and risk mitigation.
Our expertise covers:
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End-to-end supply chain architecture for defense-grade products
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Compliance with ITAR, EAR, EU dual-use regulations, and NATO standards
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Supplier qualification and onboarding across multiple jurisdictions
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Digitalization of logistics and inventory management systems
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Contingency planning for geopolitical disruptions and cyber threats
Sales Strategy & Government Procurement Support
Selling to defense customers requires more than a good product — it demands mastery of procurement law, tendering procedures, and long-term relationship management. We help clients build sales strategies that are compliant, competitive, and sustainable.
Our services include:
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Guidance through national and international tendering processes
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Development of multi-tiered sales models for B2G and B2B channels
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Stakeholder mapping and relationship-building with key decision-makers
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Integration of marketing, sales, and supply chain into unified go-to-market plans
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Support for offset agreements, industrial participation, and joint ventures
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IMPRESSUM
TRETESTE GmbH
Gesellschaft mit Beschränkter Haftung
Unternehmensberatung, Ingenieursbüro, Handel
FN: 498529 g Wr Neustadt
UID: ATU3635168
Geschäftsführer Ing Roland Pittracher MBA
email: info@treteste.net
Jägergasse 4; 2531 Gaaden
Bezirkshauptmannschaft Mödling
WKO
